The 5 W's Of Programming
5WS OF PROGRAMMING
Use the 5Ws of Programming to start programming. Talk through these questions – Who, When, Where, What, Why (and a bonus How) – with your programming team before filling out your Program Planning Form.
Why are you running this program?
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What is the SMART goal of the program?
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Does this program align with the goals of your chapter?
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What do you want this program to inspire?
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A connection? An action? A new way of thinking? A desire for continued BBYO experiences?
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Does this program further the ideals and values of AZA, BBG and BBYO?
Who are you inviting?
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Is this a chapter members-only program?
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Will you be inviting prospective members?
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Will you be inviting another chapter?
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If so, will that chapter be an AZA chapter or BBG chapter?
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Are you inviting any speakers or guests?
When is the program taking place?
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When is your target audience available?
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What day and time will best suit the goals of the program?
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How does the day of the week affect your timing? o Is the program going to be on a weeknight or weekend?
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Should you have a daytime program or an evening program?
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What time will this program be at?
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Will the program be on Shabbat, or Saturday night (do you need services or Havdallah)?
Where will the program be held?
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What venue will best suit the goals of the program?
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How accessible is your location for your target audience(s)?
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Are you renting space?
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Have you reserved your space/will they charge you?
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Are you going to be in a public place? Do you need a permit?
What are the details of the program?
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What is the content of the program? (What will you actually be doing?)
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Will you have guest speakers or facilitators?
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If so, are they going to charge you?
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What supplies will you need?
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Are you serving food? (Remember, keep it kosher/kosher style.)
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Do you need transportation to and from the event? Will it cost money?
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What room setup will best engage participants? Will you need AV?
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How will the environment of the space enhance your program?
How much are you going to charge?
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How much are you spending on the program?
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Supplies? Swag? Food? Speakers? Rental Costs? Transportation?
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How much will you charge for the program?
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Will you offer scholarship funds?